Successful campaigns in any format come from grabbing the recipient's attention, keeping that attention and driving them to take action.
It is essential to apply attention grabbing techniques to your direct mail, adverts, website and any other collateral you put in front of your audience ¬ this will ensure you capture your target audience and keep them interested.
There are several methods to achieve success, from The Attention Economy tools through to Guerrilla Marketing and Lumpymail techniques.
£99 + VAT
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Date: Tuesday, February 12, 2013